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IPR - Intellectual Property Rights

IPR or intellectual property rights are exclusive rights where the right holder receives some protection for his exclusive right. From the formless copyright to the basically eternal trademark right. These exclusive rights can overlap, with strategic decisions regarding the rights becoming increasingly important for their holders. Long-term planning and strategy are important to avoid costly mistakes or uncertain rights situations. This is especially important in trademark law where the trademark should function as a hallmark of your goods or services for a long time. Well-established brands can require large amounts in the event of a sale.

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